NewsBeyoncé's Cécred Expands in the UK as New i-D Interview Details Her Haircare Strategy
The musician's return to i-D after two decades centers on a haircare business she says she founded and financed, rather than a new album announcement.
Representative licensed photograph, not the reported event, brand or people. Photo: cottonbro studio / Pexels (Pexels free-use license).
What Beyoncé announced with i-D in October 2026
NEW YORK, Oct. 27, 2026 — Beyoncé is returning to i-D magazine in a new special-edition zine that coincides with the expansion of her haircare company Cécred in the United Kingdom. The publication's October 26 announcement and interview preview identifies Beyoncé as founder, sole investor and chairwoman, with her mother Tina Knowles serving as vice chairwoman. The project combines a beauty-focused editorial feature with a discussion of the brand's approach to haircare.
Why the 20-year i-D return matters
The special issue marks approximately 20 years since Beyoncé's previous i-D appearance around the release of B'Day in 2006. The new feature was photographed by Blair Caldwell and includes an interview by Eni Subair. According to the publisher, the limited-edition release is an eight-page, double-sided poster zine. The official i-D shop listing says it is scheduled to ship from November 10, 2026. A shipping date for the zine should not be mistaken for a product launch date in every retail market.
What Beyoncé says about the Cécred business
In the interview preview, Beyoncé stresses that she is more than a celebrity spokesperson. She presents Cécred as a company built from her own investment and her family's experience with hair, with product performance intended to appeal to consumers regardless of whether they follow her music. That is the founder's stated business philosophy, not independently audited proof of sales or product efficacy. The original i-D article provides the full context for those remarks.
What UK shoppers can actually check
Cécred operates an official UK storefront showing product descriptions and pound-denominated prices. Shoppers comparing haircare products should verify ingredients, suitability for their hair and scalp, delivery conditions and return terms directly on that storefront. The brand markets products for different hair types, but individual outcomes vary. Nothing in the October 26 i-D announcement establishes that every product is newly available at every UK retailer.
How the expansion fits the US beauty market
Cécred began in 2024 and has built a public identity around hair texture, care routines and the involvement of Beyoncé and Tina Knowles. The UK push broadens its geographic visibility and gives an established US-founded beauty brand another market in which to test consumer demand. However, the announcement does not disclose new revenue, profitability, store counts or a forecast. Treat any circulating sales figures that are not supported by company filings or direct statements as unverified.
Is the zine a music announcement?
No new album release date or tour announcement is established by the cited i-D feature. Its stated focus is the Cécred brand and the founder's haircare experience. Fans may speculate about music projects, but an interview about business expansion should not be presented as confirmation of a separate entertainment release. The photograph used here is a generic licensed salon-products image, not a Cécred advertisement or a picture of Beyoncé.
Sources and verification
NewsTrendus independently wrote this report from the primary and independently reported sources below. The photograph is representative, not an image of the specific event or people.
- i-D: Introducing the Beyoncé Cécred zine and interview
- i-D shop: zine format and shipping information
- Cécred: official UK product storefront
- InStyle: independent coverage of the i-D feature
Editorial note: Reporting reflects information available October 27, 2026. Send corrections through our contact page.